Your next million website visitors won't be human. Are you ready?
Most websites are completely unprepared. AI agents can't navigate them. LLMs don't cite them. Search engines no longer rank them the same way.
No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over.
No Hacks
A Publication About
the Agentic Web
44
Articles
227
Episodes
Weekly
Articles + Episodes
A 5-part field guide
Start with the definition, or jump straight to the five articles below: the shift beyond SEO, getting cited in AI answers, the protocol layer agents need, how agents see your website, and agentic commerce.
The shift from SEO to agentic AI optimization.
Getting cited in AI responses.
Protocol infrastructure for the agentic web.
Accessibility tree, semantic HTML, and the way agents actually perceive the web.
ACP, UCP, payments, and the new agentic checkout.
New articles, the latest podcast episode, and a few links worth keeping. Practical strategies for making your website work for AI agents and the humans using it.
Google published the Open Knowledge Format this week, a way to store knowledge as a folder of linked markdown files. It was built for internal company data, but it could give a website something better than a flat markdown copy of its pages, a graph of how its ideas connect. I tried it on the No Hacks website to show what that takes.
WebMCP lets your website hand AI agents a set of callable tools. Chrome's security guidance warns those same tools can be used to hijack the agents, through hidden instructions in a tool's manifest or injected into the content it returns. Making a website agent-ready with WebMCP now means securing the tools you expose.
A German court ruled that Google's AI Overview is the company's own speech, not a neutral summary of other pages, and held it liable for false statements about two businesses. The lawsuit is not the real consequence. What matters is what an answer engine does once it can be sued for what it says, and why that makes machine-readable brand identity table stakes.
Apple and Google both put an AI agent in the phone this month, but they act on different surfaces. Apple's Siri AI reads the web for answers and acts inside apps. Google's Chrome Auto-Browse visits your website to complete tasks, by default, on hundreds of millions of Android phones.
The agentic web's protocol layer is splitting into two bets: an identity file (llms.txt) that tells AI who you are, and a capability standard (WebMCP) that lets an agent actually do something on your website. Most websites have been defaulted into the first without choosing it. The second is the one that moves a task forward.
AI models cite Reddit more than almost any other source, so an industry has formed to manufacture those citations: aged accounts, paid upvotes, and ghostwritten threads sold as Answer Engine Optimization. A citation surface you can buy is a citation surface that gets filtered, the same way Google's Penguin update filtered bought links. The honest move is to not depend on a surface you neither control nor trust.
