Your next million website visitors won't be human. Are you ready?
Most websites are completely unprepared. AI agents can't navigate them. LLMs don't cite them. Search engines no longer rank them the same way.
No Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over.
No Hacks
A Publication About
the Agentic Web
48
Articles
227
Episodes
Weekly
Articles + Episodes
A 5-part field guide
Start with the definition, or jump straight to the five articles below: the shift beyond SEO, getting cited in AI answers, the protocol layer agents need, how agents see your website, and agentic commerce.
The shift from SEO to agentic AI optimization.
Getting cited in AI responses.
Protocol infrastructure for the agentic web.
Accessibility tree, semantic HTML, and the way agents actually perceive the web.
ACP, UCP, payments, and the new agentic checkout.
New articles, the latest podcast episode, and a few links worth keeping. Practical strategies for making your website work for AI agents and the humans using it.
Cloudflare, Chrome, Firefox, Edge and Shopify proposed PACT, a way to prove a human is in the loop. They proposed it as more of the web's traffic comes from agents with no human in the loop at all. It is the personhood half of an access layer splitting in two, and the harder half is still open.
Cloudflare and AWS now let you charge AI crawlers per request using HTTP 402. The launch posts call it new revenue. It is really a visibility decision: every bot you toll is a choice about which agents can still read, cite, and recommend you, and most websites have never done that math.
Web strategy in the AI era means optimizing for systems you are not allowed to look inside. The UK's June 17 order forcing Google to explain how it ranks, AI Overviews included, is the first real crack in that opacity. The durable move does not wait for the box to open: build a website a machine can read, parse, and verify.
AI search visibility is not one number, and the metric most tools sell you, citations and mentions, is decoupled from the outcome you actually want, being recommended. Here is what to measure instead, why a single visibility score is noise, and how six practitioners and the 2026 data say to read it.
Google published the Open Knowledge Format this week, a way to store knowledge as a folder of linked markdown files. It was built for internal company data, but it could give a website something better than a flat markdown copy of its pages, a graph of how its ideas connect. I tried it on the No Hacks website to show what that takes.
WebMCP lets your website hand AI agents a set of callable tools. Chrome's security guidance warns those same tools can be used to hijack the agents, through hidden instructions in a tool's manifest or injected into the content it returns. Making a website agent-ready with WebMCP now means securing the tools you expose.
