SLOBODAN "SANI" MANIC

15+ years in web development and optimisation. The method is simple: find friction, fix it, measure, repeat. That work has moved through freelance development, leading technical teams at Search Engine Journal, integrating Klarna payments at Krokedil, and running conversion strategy at Maksimer. Five WordPress core releases. A CXL certification in conversion optimisation. Projects with Instacart, Klarna, and others.

The podcast started in 2021. Pandemic. Small town in Sweden. What began as a networking project turned into 220+ conversations about what actually works in digital optimisation. Then AI agents started browsing the web, and most websites were completely unprepared. Now the show focuses entirely on that shift.

The topic is new. The skepticism isn't. I grew up in 1990s Serbia. Propaganda was ambient. You learned early which phrases meant something was actually happening and which meant someone was trying to move you somewhere. Today's AI marketing language often triggers the same pattern recognition: manufactured certainty, overused superlatives, urgency that skips scrutiny. That's where No Hacks comes from. Not cynicism. Pattern recognition.

What I do: website optimisation consulting for SEO, CRO, and web teams who want to stay visible and functional as AI agents become the primary readers and actors on the web: reading content, filling forms, and completing transactions on behalf of humans. Agent Experience Optimisation (AXO), done as engineering, not as theater.