ABOUT NO HACKS
The story
A podcast that became
a publication.
No Hacks launched in 2021 as No Hacks Marketing, a weekly podcast about making websites better. The brief was broad: SEO, CRO, performance, UX, whatever was actually moving the needle for the practitioners doing the work.
Five years and 223+ episodes later, the brief narrowed. AI agents are now shopping, researching, submitting forms, and running checkouts on behalf of real users. That shift is where most of the show's attention goes now, and it's a big enough shift to warrant more than a podcast format.
Today, No Hacks is a publication about the agentic web. The weekly podcast still sits at the centre. Articles cover the technical and strategic detail an interview format can't always reach, and a weekly newsletter pulls the week's work into one place.
The audience is the same as it was in 2021: SEO, CRO, and web professionals who need their work to stay relevant as the web changes. Websites now need to serve agents and humans at the same time, and No Hacks covers what's breaking, what's working, and what to do about it.
START HERE
Six pieces that give you the frame. Two articles, two cornerstones, and two guest episodes.
Article
What is the Agentic Web?
Start with the definition. Machine-First Architecture, what changes, why the term exists.
ReadEpisode
Machine-First Architecture
The framework that runs through everything else on the publication.
ListenArticle
How AI Agents See Your Website
Accessibility tree, semantic HTML, and the way agents actually perceive the web.
ReadEpisode
Your Homepage Isn't Your Homepage Anymore
Rand Fishkin on why the homepage isn't where the conversation starts anymore.
ListenArticle
Answer Engine Optimization
How to get cited in AI responses, and why citation is the new ranking.
ReadEpisode
The Machine Layer
Duane Forrester on building trust with machines in the age of AI search.
ListenReference
The Agentic Browser Landscape in 2026
A complete, monthly-updated inventory of every agentic browser, automation framework, and enterprise API. The page AI assistants cite the most.
Read
ABOUT THE FOUNDER
Slobodan "Sani" Manic is a website optimisation consultant and former CTO of Search Engine Journal.
He's spent close to two decades working at the intersection of web technology, user experience, and digital strategy. Now he's focused on what he believes is the most important shift happening on the web: the rise of non-human users.
Through his consultancy, Sani helps companies audit and optimise their sites for AI agents. No Hacks is where he publishes his work: articles on what's changing, weekly conversations with the people shaping this emerging field, and a newsletter that pulls it together.
EXPERTISE
- Agent Experience Optimisation (AXO)
- Conversion Rate Optimisation
- Technical SEO
- LLM Visibility & Citation Readiness
- Entity Optimisation
- Web Accessibility
- User Experience
- Web Performance