Research

These are the tests I've run on how AI finds, chooses and buys from a business. For each one you get how I ran it, when, what came back and the raw data, plus the article that explains what it means.

Tested October 15, 2026, October 23, 2026 and October 24, 2026
Three Claude Models Choosing From Shopify Catalog Results, October 2026
I gave three AI models the same 20 products and the same request in six searches. They never agreed on which one to buy.
Tested October 13, 2026, October 15, 2026 and October 16, 2026
Shopify Catalog Search Tests, October 2026
When an AI shopping agent asks Shopify's catalog for products, the ones with more reviews tend to come back higher on the list. In 78 of 91 of my searches that returned 50 products, more reviews leaned toward the top, and two thirds of the products in the top three spots had more reviews than the middle of their list.