In 2022 Amanda Natividad noticed that the posts getting the most attention were the ones nobody had to click, wrote it up, and gave the idea its name: zero-click content. Four years later it is the title of her book with Rand Fishkin, Zero Click Marketing: How to Build Brands and Earn Customers on a Traffic-Starved Web (Damn Gravity Books, October 2026), about how to build a brand and earn customers when search, social and AI answer people's questions without sending them anywhere.
She is Chief Evangelist at SparkToro, the audience research company. She hosts the Zero Click Marketing podcast and writes The Menu, a newsletter for marketers.
She came to marketing sideways: a journalist at Gigaom, a cook in the Los Angeles Times test kitchen, then NatureBox, Fitbit's B2B program and Liftopia.
Amanda Natividad, co-author of Zero Click Marketing, says that when nobody clicks, your website is your source of truth: the record everything else points to.
