94: Product-Led SEO with Eli Schwartz
Slobodan "Sani" Manic
Website Optimisation Consultant, No Hacks Founder & Keynote Speaker
CXL-certified conversion specialist and WordPress Core Contributor helping companies optimise websites for both humans and AI agents.
SHOW NOTES
Welcome to No Hacks, a weekly podcast in which we talk to smart guests about the many ways you can optimize your online presence. Today's guest is Eli Schwartz! Eli is a growth advisor who worked with companies like WordPress, Tinder, Coinbase, Mixpanel - to name a few, book and course author, conference speaker, co-host of the Contrarian Marketing podcast… and a lot more.
Listen to learn why SEO is never going to die, if SEO is the right investment for every business, why SEO is a 12-18 month investment, and a lot more.
If you're a CRO/experimentation practitioner listening to the podcast - you will love Eli (author of Product-Led SEO book). If you're an SEO human, you probably already do :)
Episode links:
No Hacks runs no sponsorships and is funded by advisory and audit work.
If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit
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