32: Can Privacy and Personalization Co-exist? A Deep Dive Into Zero Party Data
Slobodan "Sani" Manic
Website Optimisation Consultant, No Hacks Founder & Keynote Speaker
CXL-certified conversion specialist and WordPress Core Contributor helping companies optimise websites for both humans and AI agents.
SHOW NOTES
As more and more people are waking up to questionable privacy practices, how do we balance the need for personalized experiences while protecting the customer’s privacy? In this episode, we discussed what Zero Party Data is, how it differs from first-party data and how it can help build direct, permission-based relationships with your customers.
Links in this episode:
- https://marketoonist.com/2021/07/zeropartydata.html
- https://www.nohacksmarketing.com/podcast/024-two-more-years-of-cookies-and-other-privacy-news/
- https://www.nohacksmarketing.com/podcast/021-tracking-pixels-and-apples-mail-privacy-protection/
- https://www.nohacksmarketing.com/podcast/duckduckgo-privacy-cookies/
If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.
No Hacks runs no sponsorships and is funded by advisory and audit work.
If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit
ENJOYING THIS EPISODE?
Practical strategies for making your website work for AI agents and the humans using AI to find you. Once a week you get the new articles, the latest podcast episode, and a few links worth keeping.