31: Opting in to Optimization With Jon MacDonald
Jon MacDonald
The Good
Founder of The Good and three-time author on conversion optimization, working with brands like Nike, Adobe, and Xerox.
SHOW NOTES
Jon MacDonald is the founder of The Good, a conversion rate optimization firm that has achieved results for the largest online brands including Adobe, Nike, Xerox, The Economist, and more. In this episode, we talked about the common e-commerce mistakes, two different ways you can get started with optimization and why CRO is more than increasing your conversion rates.
Links in this episode:
- https://thegood.com/opting-in-to-optimization/
- https://www.shopify.com/learn/course/how-to-assess-your-store-improve-your-conversion-rate
- https://thegood.com/book/
- https://www.linkedin.com/in/jonnymac/
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