3: Everything You Need to Do Before You Can Run an A/B Test
Slobodan "Sani" Manic
Website Optimisation Consultant, No Hacks Founder & Keynote Speaker
CXL-certified conversion specialist and WordPress Core Contributor helping companies optimise websites for both humans and AI agents.
SHOW NOTES
Today’s episode is going to be about conversion rate optimization or CRO. Specifically, what do you need to do before starting a CRO project. We cover:
- Steps you need to do before starting any test
- KPIs to consider
- Tools you can use
- Why you should be thinking about CRO even before launching a site
Links in this episode:
- https://analytics.google.com/analytics/web/
- https://www.hotjar.com/
- https://marketingplatform.google.com/about/optimize/
- https://www.optimizely.com/
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