28: Intersection of CRO and Technical SEO

Conversion Rate Optimization aims to improve the user experience, which is technically, what Google wants to do for their users as well. In this episode, we discussed how these two intersect and we’ll explain to you why you should treat robots the same way you treat humans. 

We also talked about the latest Privacy news in Aug 2021:

• CCPA considers analytics trackers as ‘data sale’ 
• Facebook’s latest attempt to serve a more privacy focused advertising. 

Links in this episode:

• https://www.nohacksmarketing.com/podcast/019-strategic-approach-to-seo-with-jason-barnard/

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If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit