178: Navigating the Balance Between Product Clarity and Brand Voice with Lenka Stawarczyk

Slobodan "Sani" Manic
Website Optimisation Consultant, No Hacks Founder & Keynote Speaker
CXL-certified conversion specialist and WordPress Core Contributor helping companies optimise websites for both humans and AI agents.
SHOW NOTES
In this episode of No Hacks Snacks, I sit down with Lenka Stawarczyk, a brand strategy and tone of voice expert, to explore the delicate balance between product clarity and a strong brand voice. We discuss why having a tone of voice guide isn’t always enough and how real-world interactions often require flexibility. Lenka shares insights on bridging the gap between marketing and product teams, ensuring that messaging remains both user-friendly and brand-aligned.
Tune in for actionable tips on crafting clear, compelling communication that enhances user experience! 🎙️
No Hacks runs no sponsorships and is funded by advisory and audit work.
If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit
ENJOYING THIS EPISODE?
Practical strategies for making your website work for AI agents and the humans using AI to find you. Once a week you get the new articles, the latest podcast episode, and a few links worth keeping.
