173: MINIMIZING FRICTION IN E-COMMERCE WITH USABILITY TESTING WITH ANDRÁS KOBZA
SLOBODAN "SANI" MANIC
Website Optimisation Consultant, Podcast Host & Keynote Speaker
CXL-certified conversion specialist and WordPress Core Contributor helping companies optimise websites for both humans and AI agents.
SHOW NOTES
Welcome to the latest episode of No Hack Snacks! In this one, I was by e-commerce expert, András Kobza, to explore the crucial role of friction in shopping experiences.
Should you always strive to reduce friction, or are there cases where a bit of friction adds value? Why do luxury brands like Ferrari and Rolex intentionally build friction into their processes to increase anticipation and value?
Learn easy, actionable tips for reducing friction on your e-commerce website, the importance of user testing, and proven strategies for improving customer experience.
No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.
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