16: Get the FLoC Outta Here

Slobodan "Sani" Manic
Website Optimisation Consultant, No Hacks Founder & Keynote Speaker
CXL-certified conversion specialist and WordPress Core Contributor helping companies optimise websites for both humans and AI agents.
SHOW NOTES
In this episode, we will talk about the death of third-party cookies, Google’s alternative, FLoC and why people dislike it. We’ll teach you what to do instead by embracing first-party data and permission-based marketing.
Links in this episode:
- https://www.youtube.com/watch?v=HFyaW50GFOs
If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.
No Hacks runs no sponsorships and is funded by advisory and audit work.
If your website needs to work for machines as well as people, start with a fixed-scope Machine-First Architecture audit: https://nohacks.co/audit
ENJOYING THIS EPISODE?
Practical strategies for making your website work for AI agents and the humans using AI to find you. Once a week you get the new articles, the latest podcast episode, and a few links worth keeping.
