15: How to Run a Content Audit with Kelsey Jones
Slobodan "Sani" Manic
Website Optimisation Consultant, No Hacks Founder & Keynote Speaker
CXL-certified conversion specialist and WordPress Core Contributor helping companies optimise websites for both humans and AI agents.
SHOW NOTES
Kelsey Jones is the Editor-in-Chief at Neil Patel Digital. In this episode, we talked about how to run a content audit analysis and how to use this data to guide your content marketing strategy. Kelsey shares her favorite tools when doing an audit, ways to identify content gaps and actionable steps to help you prepare content that your target audience wants.
Links in this episode:
- https://ahrefs.com/blog/keyword-cannibalization/ (scroll down a lot and there's the template there, and it walks you through how to do pull the info)
- https://revive.animalz.co/ (content decay tool)
- https://app.neilpatel.com/en/traffic_analyzer/competitors (competitor analysis)
- https://ahrefs.com/content-explorer
- https://www.semrush.com/
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